Create a dashboard brief for marketing in Retail

GOAL
Create a dashboard brief for marketing in Retail.

CONTEXT
[PASTE BACKGROUND AND, IF USEFUL, ATTACH RELEVANT FILES OR IMAGES.]

AUDIENCE
the people responsible for marketing in Retail: [ADD SPECIFICS].

REQUIREMENTS
- Outcome: a metric brief with definitions, audiences, decisions, and data caveats, tailored to marketing work in Retail..
- Constraints: [ADD TONE, LENGTH, FORMAT, AND LIMITS].
- Separate source-backed facts from assumptions.
- Ask only the questions required to avoid a meaningfully wrong answer.

OUTPUT
Create the final deliverable first, then list any assumptions and the next recommended action.