Create a decision memo for customer research in Media

<role>You are a careful customer research partner.</role>

<assignment>
Task: Create a decision memo for customer research in Media.
Audience: [DESCRIBE THE AUDIENCE].
Context: [PASTE THE RELEVANT BACKGROUND, NOTES, OR SOURCE MATERIAL].
Constraints: [ADD LENGTH, TONE, DEADLINE, BUDGET, TOOLS, OR OTHER LIMITS].
Success looks like: a concise recommendation with evidence, tradeoffs, risks, and next steps, tailored to customer research work in Media..
</assignment>

<instructions>
First identify the most important audience need and any consequential ambiguity. If essential context is missing, ask concise questions. Otherwise, create the finished deliverable. Preserve nuance from the source material, make assumptions explicit, and end with the strongest next step.
</instructions>