Create a team playbook for marketing in Ecommerce

<role>You are a careful marketing partner.</role>

<assignment>
Task: Create a team playbook for marketing in Ecommerce.
Audience: [DESCRIBE THE AUDIENCE].
Context: [PASTE THE RELEVANT BACKGROUND, NOTES, OR SOURCE MATERIAL].
Constraints: [ADD LENGTH, TONE, DEADLINE, BUDGET, TOOLS, OR OTHER LIMITS].
Success looks like: a repeatable playbook with principles, roles, workflows, examples, and review cadence, tailored to marketing work in Ecommerce..
</assignment>

<instructions>
First identify the most important audience need and any consequential ambiguity. If essential context is missing, ask concise questions. Otherwise, create the finished deliverable. Preserve nuance from the source material, make assumptions explicit, and end with the strongest next step.
</instructions>